Tia Hanafiah is a seasoned hospitality, wellness, beauty and spa professional with more than 20 years of experience across the hospitality and wellness industries.
With an academic background in Hospitality Management and professional qualifications including S.St.Par, Diploma CIBTAC Spa Therapy and Diploma CIDESCO Spa Management, she combines strong operational experience with international spa and beauty standards.
Her professional journey encompasses hotel management, fitness, wellness, beauty and spa management, giving her a comprehensive understanding of both the guest experience and the business side of wellness operations.
Tia is passionate about developing people and elevating service standards through professional training, mentoring, consulting and practical industry knowledge. She believes that exceptional wellness experiences are created through the combination of technical expertise, genuine hospitality, leadership and attention to detail.
Through her involvement in training and consultancy, she is committed to supporting spa and wellness professionals, business owners and hospitality teams in building stronger services, better guest experiences and sustainable business performance.
"Wealth creation and growth that endures beyond short‑term gains come from the creation of value that uplifts people, protects our planet, and inspires trust."
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Tan Sri Dr. Rebecca Fatima Sta Maria
Former Executive Director, the Asia-Pacific Economic Cooperation (APEC) Secretariat; Pro Chancellor, Sunway University
"Climate and nature don't pause for politics. Sustainable impact means having the courage to build beyond the next earnings call - creating value not just for shareholders but for the society that every business ultimately serves."
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Chiew Chun Wee
Former Board Member, International Auditing and Assurance Standards Board (IAASB); Regional Policy & Insights Lead, Asia Pacific, ACCA
“When we measure sustainability, we make it real. Turning commitments into tracked value lets hospitality and tourism lead the way toward a more resilient, thriving future. ”
David Fogarty
CEO and Executive Director, UN Global Compact Network Singapore (UNGCNS)
“Beyond compliance, sustainability creates its greatest value when it is felt and experienced.”
(Featured in the United Nations Global Compact case study: The GUAVA Model)
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Gabriel Tan
UN SDG Pioneer for Circular Economy; CEO, GUAVA International
"Sustainable impact is achieved when we respect both our environment and our people, creating an enduring equilibrium where prosperity, wellbeing and nature thrive together."
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Lisa Liaw
Board Member, Singapore Tourism Board (STB)
“Sustainability means doing the right thing even when no one is watching, leading by example, and making long-term, circular choices that create lasting value for people, businesses, and society.”
Miguel Teles de Menezes
Faculty, EHL Hospitality Business School
“Doing right by the environment and the community is no longer optional or an afterthought - it is an integral strategy for doing well and for lasting business success.”
Lam Yi Young
Deputy Chairperson, Community Foundation of Singapore; Secretary, Community Chest Singapore
Join The Conversation
Participate in the regional movement to transform sustainability into value creation.