Soon-Hwa Wong is a respected Asia Pacific tourism leader and strategic advisor with over 40 years of experience in tourism, mobility, international business and market development. He is PATA Ambassador for Greater China, Former Chair of the Pacific Asia Travel Association (PATA), Chairman of the PATA Singapore Chapter, and CEO of Asia Tourism Pte Ltd.
With extensive experience across China and the Asia Pacific region, Soon-Hwa has advised and connected tourism organisations, businesses and industry stakeholders on market development, strategic partnerships and cross-border opportunities. His career includes senior leadership roles with Hertz, Blacklane and Air New Zealand.
He brings to advisory roles a combination of industry insight, international networks and practical market experience, with a particular focus on Asia growth, China engagement, innovation and future-ready tourism development.
"Wealth creation and growth that endures beyond short‑term gains come from the creation of value that uplifts people, protects our planet, and inspires trust."
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Tan Sri Dr. Rebecca Fatima Sta Maria
Former Executive Director, the Asia-Pacific Economic Cooperation (APEC) Secretariat; Pro Chancellor, Sunway University
"Climate and nature don't pause for politics. Sustainable impact means having the courage to build beyond the next earnings call - creating value not just for shareholders but for the society that every business ultimately serves."
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Chiew Chun Wee
Former Board Member, International Auditing and Assurance Standards Board (IAASB); Regional Policy & Insights Lead, Asia Pacific, ACCA
“When we measure sustainability, we make it real. Turning commitments into tracked value lets hospitality and tourism lead the way toward a more resilient, thriving future. ”
David Fogarty
CEO and Executive Director, UN Global Compact Network Singapore (UNGCNS)
“Beyond compliance, sustainability creates its greatest value when it is felt and experienced.”
(Featured in the United Nations Global Compact case study: The GUAVA Model)
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Gabriel Tan
UN SDG Pioneer for Circular Economy; CEO, GUAVA International
"Sustainable impact is achieved when we respect both our environment and our people, creating an enduring equilibrium where prosperity, wellbeing and nature thrive together."
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Lisa Liaw
Board Member, Singapore Tourism Board (STB)
“Sustainability means doing the right thing even when no one is watching, leading by example, and making long-term, circular choices that create lasting value for people, businesses, and society.”
Miguel Teles de Menezes
Faculty, EHL Hospitality Business School
“Doing right by the environment and the community is no longer optional or an afterthought - it is an integral strategy for doing well and for lasting business success.”
Lam Yi Young
Deputy Chairperson, Community Foundation of Singapore; Secretary, Community Chest Singapore
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