Sustainable Impact Value Pioneer (SIVP) is a regional platform that recognizes organisations create measurable business value from sustainability beyond reporting through Carbon, Impact, and Wellbeing, beginning with the hospitality, travel, and tourism sectors across ASEAN.
SIVP is built upon a United Nations Global Compact case study featuring The GUAVA Model and more than two decades of implementation experience.
By making sustainability felt and experienced, SIVP recognises leadership in creating meaningful value for customers, employees, communities, the environment, and business.
Knowledge Partner
Strategic Implementation Partner
Host Partner
Aligned with Global Frameworks
Based on Implementations
in Partnership with Global Brands
The solutions and frameworks underpinning the Sustainable Impact Value Pioneer (SIVP) initiative have been implemented in partnership with leading hospitality, travel and lifestyle brands across the region.
BACKGROUND
The Experience Economy Scale
Hospitality, travel, and tourism shape how the global population connects, works, and rests. Few sectors possess this scale of systemic reach and global influence.
US$11 Trillion+
Global Economic Contribution
350+ Million
Job Supported Worldwide
US$6.8 Trillion+
Global Wellness Economy
THE MACRO OUTLOOK
99% of CEOs
plan to maintain or increase sustainability commitments, with a growing focus on measurable business value.*
2027
is declared the International Year of Sustainable and Resilient Tourism, following a United Nations General Assembly resolution adopted on 26 February 2024
US$148 Billion
is the projected valuation of the Southeast Asia travel and tourism market by 2030, accelerating at a 6.8% CAGR driven by high-value, sustainable experiences.**
*United Nations Global Compact–Accenture 2025 CEO Study, drawing on insights from nearly 2,000 CEOs across 128 countries
**Southeast Asia Travel and Tourism Industry Forecast Matrix; Regional Macroeconomic Analytics.
THE SIVP FRAMEWORK
Three Pillars of Sustainable Impact Value Framework
Wellbeing
Core Question
How much value are you creating through improving wellbeing for employees, customers, and communities?
System Action
Deploying scalable, everyday micro-experiences instead of facilities based (e.g. spa) or ad hoc events (e.g. yoga)
Impact
Core Question
How much value are you creating through supporting communities, preserving culture, and protecting nature?
System Action
Embedding embedding community impact directly into day to day operations
Carbon
Core Question
How much value are you creating through reducing carbon, waste, and resource use?
System Action
Transitioning organizations from linear procurement to circular economies
SYSTEMIC APPROACH
Our Core Principles
BEYOND COMPLIANCE
Creating value, not simply meeting reporting requirements.
MOTIVATING PARTICIPATION
Encouraging progress rather than benchmarking organisations against one another.
SYSTEMIC AND HOLISTIC
Recognising integrated approaches rather than isolated initiatives.
LONG-TERM PROGRESS
Supporting continuous improvement rather than one-off actions.
STRATEGIC PARTNERSHIP
Encouraging collaboration and shared value creation.
CONVENED BY GUAVA
Institutional Alignment & Strategic Governance
Built upon a United Nations Global Compact case study featuring the GUAVA Model and more than two decades of implementation experience across global supply chains, travel, tourism, and sustainability.
Aligned with Global Frameworks
Knowledge Partner
Host Partner
Implementation Partner
THE EMERGING SIVP STANDAR
How much value are you creating?
Today, leading institutions measure active value generated for customers, people, communities, and the environment.
THE HISTORICAL QUESTION
How sustainable are you?
For years, organizations have been asked to track static compliance, print passive reports, and check administrative boxes.
Advisory Committee
Selection Committee
Ecosystem Circles
Provides strategic guidance, thought leadership, and independent perspectives. Composed of current and former government leaders, representatives from global institutions, and industry subject matter experts.
2026 Agenda
Regional Industry Roundtables 2026
Facilitating targeted industry conversations across ASEAN.
Sustainable Impact Value Report 2026
Capturing insights and recommendations based on the Regional Roundtable Dialogues.
Sustainable Impact Value Convening
Formal regional assembly hosted by EHL Hospitality Business School.
SIVP Recognition Ceremony
Showcasing organizations advancing verified outcomes.
VISION
Advancing a Global Sustainable Experience
A future where sustainability is experienced through daily activities, products, services, and experiences, not only through reports and commitments. Customers feel it, people experience it, communities benefit from it, and destinations are strengthened by it. Hospitality, travel, and tourism are just the starting point.
Join The Conversation
Participate in the regional dialogue to transform sustainability into value creation.
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